Wednesday, April 29, 2009

Welcome to The Designer Cookie's very first blog post! 

The Designer Cookie was launched back in 2003 as very part-time venture by myself, Monica Krasny. Baking my entire life, I would frequently bring in freshly baked cookies to work, only to have them gobbled up within minutes. To make a long story short, after multiple marriage proposals and countless suggestions to market my cookies, The Designer Cookie was born. 

Initially, I started out with gourmet cookies, jam-packed with tons of yummy, high quality mix-ins. Not afraid of 'too much', my motto was 'more crunch, less dough', and it seemed to work. Being extremely creative, I also offered sugar cookies decorated with chocolate, icing, and pretty much anything and everything I could find at Bulk Barn. I would offer the cookies through my coworkers, and soon enough, people were talking.

This wasn't enough for me though. I wanted something different; something unique. It was about a year later that I discovered edible imaging; a pretty new technology in those days. The thought of being able to place photos onto cookies and chocolates - and be able to eat them - was too enticing to not pursue.  So, I did.

Throughout the years, I kept the business part-time while working full-time in many different fields. I planned events, wrote copy for various publications, did marketing for a few companies, and even started a not-for-profit committee. However, at least once or twice a year I'd come back to my dream; of one day opening up a retail shoppe for my cookies. 

And now, at long last, the time has come. This past monday, I gave in my resignation from my communications manager role at an online software company, and in 4 weeks, will be a full-time entrepreneur. Over the next 6 months, I will build and plan my opening, and blog about the process. I expect many hurdles and roadblocks along the way, but I'm ready.

So, I invite you to subscribe, or follow me on Twitter (@monicookie) and join me in the journey that lies ahead. 


Rachel Azagury said...

Great first post. I'm really happy and proud of you that you chose to pursue this long time dream of yours.
You're so talented and creative and people are going to love being part of this journey.
I know I am.

Looking forward to reading more.


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